Effects of the social environment on consumers' intention to use mobile commerce
نویسندگان
چکیده
منابع مشابه
Mobile Commerce Adoption: An Empirical Analysis of the Factors Affecting Consumer Intention to Use Mobile Commerce
In this era of exponential advancements in information and communication technology, the world has witnessed a high pace contribution of technology in every filed of life. The use of mobile services for doing commerce activities is increasing day by day. Mobile companies are concerned to know the factors to increase the usage even further. This research measures the factors which foster the con...
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Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
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Mobile payments represent an extremely interesting paradox in the world of mobile telecommunications, still not showing success in most markets. Customer acceptance turned out to be a decisive factor. In order to gain a deeper understanding of consumer behavior this paper introduces a consumer acceptance model that addresses perceived usefulness, perceived ease of use, subjective security, and ...
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Mobile messaging services continue gaining high demand and the adoption of mobile messaging has been academically investigated for decades. However, there is a lack of an understanding of how psychological perspective of social comparison–a central feature of human life for self-evaluation– affects individuals’ adoption of mobile messaging services. This study proposes a new model of individual...
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With the arrival of the mobile commerce era, mobile payments have become one of the critical drivers for mobile commerce success. However, the percentage of consumers who use mobile payments frequently is still low. This research views IT acceptance from the IT ecosystem perspective and adopt transfer of learning theories as the theoretical background to investigate how technology usage habits ...
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ژورنال
عنوان ژورنال: Ekonomika preduzeca
سال: 2020
ISSN: 0353-443X,2406-1239
DOI: 10.5937/ekopre2004259d